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Before you hit publish on your LinkedIn post, run through this checklist to maximise engagement and performance. Working with clients, I see the same mistakes pop up again and again — and they hurt your results. This checklist will help you avoid them 🫶

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Prep

Pick the goal of the post:

• [ ] Attract new people
• [ ] Nurture and build trust with your audience
• [ ] Convert / Promote

What do you want the person to feel and think after they read the post?

• [ ] inspired
• [ ] motivated
• [ ] intrigued
• [ ] excited
• [ ] seen
• [ ] like they learned something new
• [ ] curious
• [ ] …

Hook (aka first line)

• [ ] Specific and clear hook (no “how to write a blog post” - too generic)

Hook options that lead to higher engagement:

• Strong opinion / show authority
  • "Company pages don’t build trust. People do."
• Shocking statistic
  • "89% of leaders miss the early warning signs of a failing project."
• Direct client quote or exact pain in their words
  • "I hate posting on LinkedIn. I never know what to say."
• Say the quiet part out loud (what everyone thinks but won’t say)
  • "You don’t fix low adoption by adding features. You need remove half of them."
• Strong emotion + mini‑story start
  • "I almost quit the night before my 10th event. Here’s what happened:"